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Media Release

Anna M. Kolin
Communications & PR Manager
419-244-2674, ext. 133

Eat Smart. Play Hard. Have Fun. The choice is yours!

posted on: 04/11/2012

Eat It Up! presented by ProMedica OPENS, April 6 at Imagination Station

Toledo, OH - Imagination Station is excited to announce its newest experience, Eat It Up! – a highly interactive, nutrition and exercise focused exhibition presented by ProMedica. After over 18 months of planning, Eat It Up! opens to the public Friday April 6, 2012. This engaging selection of individual exhibits blends the newest in technology with nutrition information and human physiology to tell the story of how the choices you make today affect your body as a whole.

Eat It Up!, a permanent 2,000+ square foot exhibition contains 7 major exhibits, including the Wheel of Fire, over 8 feet tall, just step inside and the faster you walk or run, the higher the 10 foot tall flames will grow, showing calories virtually burning off; the Heart Rate Rally which makes players race against their opponent to keep up with an unpredictable light show; the Social Table, an interactive, multi-touch experience that uses video projected floating icons to teach about the impact of personal choices on life expectancy, along with a number of other exciting exhibits, demonstration area and larger-than-life graphics, to help educate visitors to make healthy choices, even when in situations where the choice is not clear.

“We strive to meet the ever changing educational needs of the children in our community by offering exciting, educational, state of the art exhibits that help to shape and inspire the decisions of the worlds future scientists,” said Lori Hauser, Executive Director of imagination Station. “Partnering with ProMedica on bringing Eat It Up! to the Toledo community, was a natural extension of Imagination Station's mission, of inspiring in children the wonder of science and technology.”

Childhood obesity has more than tripled in the last 25 years. For the first time, many children face health issues that used to be reserved for parents and grandparents – diabetes, high blood pressure and high cholesterol. As a science center in the state with the 12th highest rate of childhood obesity in the nation, Imagination Station and ProMedica saw this partnership as an opportunity to directly impact the children in our community by providing accurate nutrition and health information, in a fun, engaging atmosphere.

“ProMedica is excited to partner with Imagination Station to bring this new exhibition, Eat It Up! to our community. As part of our mission to improve the health and well-being of those we serve, this partnership is a perfect fit”, said Randy Oostra, President and CEO of ProMedica. “I am confident this exhibit with its fun, interactive components is a great way to share our message about the importance of eating well and exercising to stay healthy.”

As with all of Imagination Station’s exhibitions, the exhibits within Eat It Up! is aligned with the State science academic content standards in both Ohio and Michigan and the National health standards, making the exhibition an extension of the classroom.

ProMedica, a mission-based organization that is ranked the No. 2 most integrated health system in the U.S., was formed in 1986 and is a Toledo, Ohio-based, not-for-profit healthcare organization with nearly 14,000 employees; 3,000 physicians and more than 306 facilities in Ohio and Michigan. ProMedica serves more than 2.73 million patients annually and includes 11 hospitals; ProMedica Continuum Services with senior, hospice, rehabilitation, and integrative services; ProMedica Physicians, a network of more than 315 primary care and specialty physicians; and Paramount Health Care, the largest HMO in northwest Ohio.

The Imagination Station, located on the downtown Toledo riverfront, is a science center dedicated to delivering science and technology based programming to youth and their families throughout Northwest Ohio and Southeast Michigan. Eat It Up! will be included in the cost of admission.


WHAT: Imagination Station OPENS new Exhibition – Eat It Up!
Presented by ProMedica
WHEN: Exhibition opens to public Friday, April 6, 2012
WHERE: Imagination Station
One Discovery Way
Toledo, Ohio 43604